
Over the years, new additions have included strawberry daiquiri, margarita, mojito, and piña colada. Several flavors have been based on popular alcoholic beverages, beginning with Mai Tai in 1977. A few flavors, like lychee and green tea, are sold only in markets outside the United States. Jelly Belly Candy Company manufactures numerous specialty Jelly Belly jelly beans with licensed products like Tabasco sauce and uncommon candy tastes like egg nog and pancakes with maple syrup. The company's signature product, the Jelly Belly jelly bean, comes in more than 50 varieties, ranging from traditional flavors like orange, lemon, lime, and cherry, to more exotic ones like cinnamon, pomegranate, cappuccino, buttered popcorn, and chili- mango. Various Jelly Belly jelly beans Jelly beans In 2001 the company renamed itself to Jelly Belly Candy Company. Chairman Rowland recalls, "We were thrilled by press reports that President Reagan gave jars of Jelly Belly jelly beans to visiting dignitaries." (Reagan, however, "started to favor M&M's as the official White House candy during his eighth and final year in office.") Reagan made them the first jelly beans in space, sending them on the Space Shuttle Challenger during the STS-7 mission in 1983, surprising the astronauts. The company supplied Reagan with Jelly Belly jelly beans during his eight years of presidency. Jelly Belly."Īfter Ronald Reagan became President in 1981, the general public became aware of his preference for Jelly Belly jelly beans. Prior to the development of the character David Klein called himself "Mr. Jelly Belly character was developed in 1983. "David Klein sold the Jelly Belly trademark to Rowland for $4.8 million, paid in monthly installments over 20 years, which Klein split with a partner." The Jelly Belly trademark was registered August 3, 1982. In 1980, Klein sold his interest in the Jelly Belly name. By the 1980s, many flavors had been developed. Marinus van Dam, product developer and plant manager for the company, oversaw the development of Jelly Belly jelly beans. It was David Klein's idea ".to sell them as separate flavors instead of a variety pack.". The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape, Licorice, Root Beer, and Cream Soda. Klein sold the first Jelly Belly jelly beans in 1976 at an ice cream parlor called Fosselman's in Alhambra, California. Klein coined the name "Jelly Belly" as a tribute to blues musician Lead Belly, and was responsible for the design of the product's famous red and yellow trademark. Using the Mini Jelly Bean concept, the Jelly Belly jelly bean was created. In 1976, David Klein, a candy and nut distributor, collaborated with Herman Rowland, president of Herman Goelitz Candy Company, to create a jelly bean using natural purees. We owe you a special measure of thanks for helping keep our state government running smoothly." while governor, "It's gotten to the point.where we can hardly start a meeting or make a decision without passing around a jar of jelly beans. "The then California governor had quit smoking years before and turned to popping candy as a.substitute." Reagan wrote to Herman Rowland, Sr. Ronald Reagan first tried the Mini Jelly Beans in 1966. " The Mini Jelly Bean center had natural flavoring, innovative for the time when only the outer shell was flavored. "One of those new products was a small and very flavorful Mini Jelly Bean. In 1960, the company expanded to jelly beans, gummy bears, and various jells. The company eventually settled in Oakland, California, in 1924. Herman Goelitz, the son of Gustav, moved to the West Coast to start his own business, Herman Goelitz Candy Company. In 1904, the company relocated to Chicago, and then to North Chicago in 1913. The Goelitz Confectionery Company was successful in selling a variety of mellowcreme candy including candy corn. Candy corn, a type of mellowcreme candy, was likely developed by George Renniger, an employee of Wunderlee Candy Company in Philadelphia. In 1898, the company began manufacturing mellowcreme candies (also called mellow cream, and butter cream). His younger brothers, Albert and George, emigrated to America soon after and joined him in the business. Gustav Goelitz came to the United States in 1866 from Germany and in 1869 started the confectionery business Gustav Goelitz in Belleville, Illinois. 4.1 Jelly Belly Candy Company factory in Fairfield, CA.
